During my lectures on Digital Marketing, many people asked me, Is Digital Marketing certificate worth? From where I can get certificates? Are they free or paid? Is required to give exam for renewing the certificates? and so many questions. So I decided let’s write an article and share the related information for those who are interested or planning to get these certificates.

The fastest growing industry is “Digital Marketing” nowadays. According to the recent article published by Economics Times, top 3 types of jobs out of six are related to the digital marketing. And the best thing you don’t require any higher degree from any renowned university. You just need one-two certificates, provided by the various companies.

So let’s talk about the certification fee, which may very important to you.

Some certificates are absolutely free while for some you need to pay the amount. I will start from free certificates.

Free Certificates:

In many companies ask about the certificate during the interview, it may be basic criteria to appear in the interview. The good news is that these kinds of certificates are free of cost and provided by the renowned companies like Google, Facebook and many more.

Google Certificates for Digital Marketing:

Google provides free certificates in Google Adwords and Google Analytics.

Google Adwords Certification: To get this certificate, you should have good knowledge about Display Advertising, Search Advertising, Video Advertising, Shopping Advertising, and Mobile Advertising.

Become a Google Adwords certified you need to pass Google Fundamental Exam and then one out of five, that I already described in the previous paragraph.

You also can prepare from study material which is provided by Google also. To access you need to have a Gmail/Google account.

In all certificates, 80% is a passing score and the certificate will be valid for 1 year only. Why 12 months? Because Google updates their algorithms regularly so you should also be updated!

Google Analytics Certification: For GA certificate you should have very good knowledge about Planning, Implementation, Data Collection, GA Configuration, Administration, Conversion, and Reports.

You can learn about Google Analytics from Google Analytic Academy or module provided on the same page from where you will start GA exam.

Both Certifications have some modules; here I am sharing a table by which you can take a glimpse.

Google Analytics
Modules:

  • Digital Analytics Fundamentals
  • Analytics Platform Principles
  • Ecommerce Analytics
  • Mobile App Analytics Fundamentals

Duration: 90 minutes

Questions: 70 question

Validity: 18 months

Google Fundamental
Modules:

  • Adwords Introduction
  • Campaign Management
  • Measurement and Optimization

Duration: 120 minutes

Questions: 100 question

Validity: 12 months

Search Advertising
Modules:

  • Introduction
  • Setup Search Campaigns
  • Showing your ads
  • Bids and Budgets
  • Manage Campaign
  • Measure Campaign
  • Monitor Campaign
  • Optimise Campaign

Duration: 120 minutes

Questions: 100 question

Validity: 12 months

Display Advertising
Modules:

  • Introduction
  • Setting up Campaign
  • Showing Ads on GDN
  • Reaching your audience on GDN
  • Measuring and Optimising performance

Duration: 120 minutes

Questions: 100 question

Validity: 12 months

Video Advertising
Modules:

  • Introduction
  • Creating Ads and Campaigns
  • Measuring and Optimising

Duration: 90 minutes

Questions: 74 question

Validity: 12 months

Shopping Advertising
Modules:

  • Listing Ads Overview
  • Setup Google Merchant Center
  • Create product data feed
  • Create Shopping Campaigns in Adwords

Duration: 90 minutes

Questions: 63 question

Validity: 12 months

Mobile Advertising
Modules:

  • Mobile Overview
  • Bidding Targeting
  • Mobile and Formats
  • Measurement and Optimization

Duration: 90 minutes

Questions: 70 question

Validity: 12 months

The Digital Marketing works for everyone, may possible you are a business owner and you don’t require the Digital Marketing Certificate, but how the digital marketing will work for your business let’s understand in another article.