During my career and giving consultancy to more than 40 clients, I realized the digital marketing, not for the specific group but it is actually for everyone who is studying, who has started the career, who is working in top notch companies also who have business even micro, small, medium or big. Digital Marketing is useful for everyone! Why? Let\u2019s understand.<\/p>\n

I will explain one by one, how digital marketing works for you?<\/p>\n

Digital Marketing for Students<\/h2>\n

If you are the student and you are doing bachelors or masters in any subject. Who has suggested you that you should do it? You!<\/p>\n

I don\u2019t think so. Either you influenced from someone or you have taken the decision because of your friend, family or relatives told that you should do it. Possibly you are studying because it is your interest it may be chance or you are so lucky!<\/p>\n

But, I will ask, how you decide that you will only study this subject and when? Answer yourself! Because the end of the thinking, you will find that you influenced from someone. So yes this works like this. Here, what advertises the skill, the royalty, the success of a candidate by whom you influenced.<\/p>\n

Initially, you have seen the person, who is successful in his\/her life and you thought you will study and hard work to become like him\/her and earn a lot of money.<\/p>\n

Ultimately the point is things came in front of you because the thing advertised.<\/p>\n

So now It\u2019s time to market yourself! How?<\/p>\n

Which product most required in the market? Just think about this question!<\/p>\n

The product sells because of their attribute, sometimes price matters, availability and demand obviously. here you are a product, you need to be a good in the desired segment.<\/p>\n

Here are some tips for a good product as a fresher.<\/p>\n

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• Confident, you can only when you will be honest.<\/li>\n
• Create your good resume<\/li>\n
• Learn advanced things related to the desired job.<\/li>\n
• Well-dress-up for the interview, because first look always attracts.<\/li>\n
• Explore more and more information related to your career<\/li>\n
• Create your network where you can sell your skills<\/li>\n
• Don\u2019t copy! Sell your identity only.<\/li>\n
• Learn from seniors and from where you can<\/li>\n<\/ul>\n

  So don\u2019t wait and try to implement these things, I can say surely, you will get success.<\/p>\n

  How digital marketing helps for professionals?<\/h2>\n

  Professionals, who are working somewhere or works for own. Professionals can be an employee who is working in a company and selling his\/her skill to them. Photographer, Singer, Painter DJ, Radio Jockey may also be a professional category.<\/p>\n

  I respect them because they are good in their field and entertain to others.<\/p>\n

  Now let\u2019s talk about the professionals, how digital marketing useful for them?<\/p>\n

  I will discuss here bit specific. In Indian scenario, the education segment should be updated because as per industry the course curriculum is not best suited.<\/p>\n

  Mostly institutes\/university are not providing digital marketing course, except like Manipal University<\/a> and IIM<\/a>.<\/p>\n

  After BBA, MBA some students are not comfortable with Sales even though they chose Sales and Marketing specialization as same BCA, MCA and B.Tech (CS) candidates sometimes are not writing codes so they are not good to become as Software Engineer, Web Developer, Network Engineer even Functional Tester but they have analytical skills so yes! they can be a Good Digital Marketer. If you are in the same scenario and thinking you may be, don\u2019t wait and choose this area.<\/p>\n

  Take some important steps to make the career in digital marketing:<\/p>\n

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  • Learn about SEO (Search Engine Optimization), Understand how Search Engines works?<\/li>\n
  • Social Media Marketing Tricks<\/li>\n
  • Start learning organic marketing first and then learn paid marketing (PPC)<\/li>\n
  • Understand consumer behavior for Website<\/li>\n
  • Find out the need of customer from Internet\/Online stuff.<\/li>\n
  • Study a\u00a0lot of case studies and understand the solution of Case.<\/li>\n
  • Would be great if you can start a blog\/website on a specific topic like on Travel, Food, Learning Material or whatever your interest. It will give you practical knowledge and you will start thinking as an owner.<\/li>\n
  • And the last but not least Study, Study, and Study<\/li>\n<\/ul>\n