Digital Marketing overview tells about digital marketing advantages, disadvantages, limitations, digital marketing process. more or less about marketing, branding, sales, advertising and promotion.<\/p>\n

Module 2 – Domain and Hosting Buying<\/h2>\n

In the digital marketing you should have a website for learning process. Most important 2 things are required to design the website.<\/p>\n

\n
1. Domain – The website unique address<\/li>\n
2. Hosting – The place where your website content will be stored.<\/li>\n<\/ol>\n

   Since it is paid (some website provides free, I would not recommend free stuff), so be careful during the buying process. Already an article shared how to buy domain and hosting.<\/p>\n

   Module 3 – Website Designing and Planning<\/h2>\n

   In the digital marketing process, you will required a website, sooner or later. The website will be the center point on which your audience will come and interact with your product and services.<\/p>\n

   In this module, trainer will give the understanding about content management systems, types of websites, function of websites, content management system interface (CMS) etc.<\/p>\n

   The person need to learn website structure, terminologies and function of the website.<\/p>\n

   Module 4 – Design for Marketing<\/h2>\n

   This is most important thing in the marketing. In the marketing process, you need to required graphics and\/or video to tell about product or services to your audience. It is easy way to tell your audience.<\/p>\n

   Weather it is newspaper, magazine, social media, google ads, email marketing or any different ways you are opting, you required graphics.<\/p>\n

   There are some free tools available for graphic designing. The good thing is it is very simple. you just focused on creativity, and it comes from the experience or understanding things.<\/p>\n

   Module 5 – Search Engine Optimization<\/h2>\n

   Most popular module in the digital marketing course. I would say this is the backbone of digital marketing. You optimize your website for search engine like Google, Bing, Yahoo etc.<\/p>\n

   In simpler word, you would love to appear on the demand of your audience. Means when someone will search services, and you are providing the same service, it is important that your website should appear on Google search on the top of page.<\/p>\n

   You learn all tricks in search engine optimization.<\/p>\n

   I will classify search engine optimization as below;<\/p>\n

   \n
   1. On Page Optimization<\/li>\n
   2. Off Page Optimization<\/li>\n
   3. Local SEO<\/li>\n
   4. International SEO<\/li>\n
   5. Black hat SEO<\/li>\n
   6. White hat SEO<\/li>\n
   7. Grey hat SEO<\/li>\n<\/ol>\n

      Module 6 – Webmasters<\/h2>\n

      Every search engine have webmasters, also called search console. The primary work of search console is to provide the knowledge of organic traffic of your website.<\/p>\n

      From this tool you can customize your website for appearance on SERP (search engine result page). This tool is free of cost. Although, it covers in On Page Optimization.<\/p>\n

      Module 7 – Local Business Promotion<\/h2>\n

      It is a part of Search Engine Optimization. Local business listing is the part of SEO. On and famous process is Google My Business to list your business.<\/p>\n

      In this module you will learn, how to list your business on Google My Business (GMB), Bing and other websites.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Before joinings any digital marketing institute, you should aware about digital marketing course. Here is a detailed study for digital marketing course for you.<\/p>\n","protected":false},"author":1,"featured_media":29265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"yoast_head":"\n