For more than 7 years I have been actively involved in designing paid ads for Google, Facebook, Bing and other country specific platforms. I\u2019ve spent a long time in creating and designing ad copies so it\u2019s natural that I remember almost all dimensions & specifications.<\/p>\n

In the past three years since I started working with graphic designers for different brands, I\u2019ve found that even after a good experience they do not remember all ad specs. I would say that it is not their fault but that their focus area is different. They are very good at designing but memorizing the rules created by different platforms such as Google or Facebook etc. is their Achilles\u2019 heel.<\/p>\n

I faced the problem that I always have to share ad specs with them either via email, notepad, skype or WhatsApp. Finally, I decided to write a detailed article for all kind of popular ad specifications of Google, Bing and Facebook.<\/p>\n

Google Display Ads Image Sizes<\/h2>\n

Google provides us different types of ads and every ad is different from others. Google has categorized their ads as follows;<\/p>\n

Square and Rectangle:<\/strong> Generally speaking these types of ads appear on the right side of the blog, pages. These ads have impact because they take a good proportion of the page. Their dimensions are:<\/p>\n

\n
• 200 \u00d7 200 Small square<\/li>\n
• 240 \u00d7 400 Vertical rectangle<\/li>\n
• 250 \u00d7 250 Square<\/li>\n
• 250 \u00d7 360 Triple widescreen<\/li>\n
• 300 \u00d7 250 Inline rectangle<\/li>\n
• 336 \u00d7 280 Large rectangle<\/li>\n
• 580 \u00d7 400 Netboard<\/li>\n<\/ul>\n

  Skyscraper Ads:<\/strong> These ads are in portrait style and appear on the left and right side of the website. You will get these kinds of ads on boxed layout websites. The popular ad dimensions are as follows:<\/p>\n

  \n
  • 120 \u00d7 600 Skyscraper<\/li>\n
  • 160 \u00d7 600 Wide skyscraper<\/li>\n
  • 300 \u00d7 600 Half-page ad<\/li>\n
  • 300 \u00d7 1050 Portrait<\/li>\n<\/ul>\n

    Leaderboard Ads:<\/strong> These ads appear in between of the website\u2019s sections, paragraphs, top of the website and bottom of the website. These kind of ads are placed in between the website\u2019s content. The popular ad dimensions are as follows:<\/p>\n

    \n
    • 468 \u00d7 60 Banner<\/li>\n
    • 728 \u00d7 90 Leaderboard<\/li>\n
    • 930 \u00d7 180 Top banner<\/li>\n
    • 970 \u00d7 90 Large leaderboard<\/li>\n
    • 970 \u00d7 250 Billboard<\/li>\n
    • 980 \u00d7 120 Panorama<\/li>\n<\/ul>\n

      Mobile Ads:<\/strong> Dimensions of mobiles are different from PC\/Desktop\/Laptop, Tab etc. Mobile phones have the aspect ratio are 9:16, 9:18, 9:21 etc. So on mobile, ads appear in different dimensions, obviously smaller than the desktop ads. The popular dimensions are as follows:<\/p>\n

      \n
      • 300 \u00d7 50 Mobile banner<\/li>\n
      • 320 \u00d7 50 Mobile banner<\/li>\n
      • 320 \u00d7 100 Large mobile banner<\/li>\n<\/ul>\n

        Sizes:<\/strong> Google accepts image and HTML ads; the file size for both kinds of ads should not exceed 150kb<\/p>\n

        Google Responsive Ads<\/h2>\n

        Google offers responsive ads; this means ads which automatically fit according to the dimensions available. Images can\u2019t adjust by themselves according to the available dimensions on the website and so Google has solved this issue in their image based responsive ads. For these ads you need to upload following assets:<\/p>\n

        \n
        • Min. 1 square image (1200×1200 px)<\/li>\n
        • Min. 1 rectangle image (1200×627 px)<\/li>\n
        • Logo in square shape<\/li>\n
        • Logo in rectangle shape<\/li>\n
        • Headings<\/li>\n
        • Long Heading<\/li>\n
        • Brand Name<\/li>\n
        • Final URL<\/li>\n<\/ul>\n

          Google offers HTML ads<\/strong> also. You can create these HTML ads by the free software \u201cGoogle Web Designer\u201d. By this software you can also create dynamic display ads. It means you can showcase your multiple products with their list price, sale price, title and sometime other information in a single advert as per the visitor\u2019s last visit on the website.<\/p>\n

          Google dynamic display ads<\/strong> are very popular in ecommerce industry. They are very fruitful in terms of revenue. Customer will get the ads in which he\/she will get the same product\u2019s details, recently visited one on a website.<\/p>\n

          Just think amazon.com ads, myntra.com ads, angara.com, or any car manufacturing company’s ad. You are getting ads only you visited on their website recently or in past week or month.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Popular Google Ads Dimensions, those are useful for any graphic designer and digital marketing professionals.<\/p>\n","protected":false},"author":1,"featured_media":29689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"yoast_head":"\n