In this article, I am going to clear few doubts of the digital marketing course. As per my analysis of consumer behavior, A person starts searches about digital marketing. Once he aware about the digital marketing, he wants to know more according their demographics. like;
- What is the Scope of Digital Marketing?
- What is Digital Marketing Fees?
- How much the duration of Digital Marketing Course?
- What I will learn in Digital Marketing?
- What are Good Institutes for Digital Marketing?
- How do I earn money by using Digital Marketing?
- Should Business Owners learn Digital Marketing?
- What is the Salary in Digital Marketing?
and many other questions. You can refer our Frequently Asked Question Page, in which you will get almost all question’s answer. So let’s start to taking question one by one. I will start from a basic question;
What is Digital Marketing exactly?
It is a process and a type of marketing which usually required digital devices and internet. Digital Marketing is the group of platforms where one can create presence and share about their products and services. The person can advertise the product in between their audience or customers.
For example, if you are saying; you are using digital marketing in the business. So I will understand you are using various platform like some from social media, advertising platforms like Google and Facebook, Email Marketing, Search Engine Optimization etc.
What is the Scope?
It is the important question for all digital marketing aspirants. So if you are starting your career, it is most effective field. because this the only field in which you understand entire business objective, about product or service etc. and try to achieve goal by doing digital marketing.
Every company wants to maximize their profit in shorter time. So they opts Digital Marketing. Somehow lack of good digital marketing candidates, chance is huge. As well as every company opts so chances also increased. Let’s take an example, so if you have completed B.Tech in Computer Science and you are not good to write codes, so IT company may not entertain you. But here IT company will hire a person who can give sale or can boost their business. Maximum chances is the person will be a Digital Marketer.
So the scope of digital marketing is good. Even after completing Digital Marketing Course you may hire in any type of company those who wants to increase their profit.
What is the Fee?
It depends upon the place or demand of the course in particular region. Digital marketing fee also depends upon the online and in-class sessions. There are various places from where you can join and learn digital marketing online. As well as you can join in-class digital marketing., you just keep in mind few points;
Total experience of Digital Marketing Trainer – The trainer should have good experience of corporate, he/she can elaborate cases.
Modules they are offering – What you will learn and in how much time.
Will you get Live Projects exposure? – Until you will not get practical exposure, you can not learn properly.
Will they provide assessment? – If no how you will judge yourself?
After training what they will provide you ? – Think and ask, you can select proper answer at the time of counselling.
Let’s come to the point, Fees. So If you are going Online Sessions; Fees will start from INR. 15,000 to INR. 50,000 (Approx $200 to $700). And for In-Class Session Fees range is INR. 20,000 to INR. 80,000 (Approx. $300 to $1100).
I would suggest, you should join In-class session if your fresher and you don’t have any work experience. But if you are professional, You also can join Online. Because topics discuss very straight forward manner in Online Session.
How much Duration of the Digital Marketing Course?
Duration is totally depends upon to the course curriculum of the training provider. There is no as such course modules defined by Education Department of Govt. of India. But as per the requirement and market need marketing channels and ways of marketing evolves.
So Digital Marketing Course providers like us designed course modules. Currently, maximum digital marketing institutes provides major modules as below;
- Digital Marketing Overview or Introduction
- Website Setup / Blogging Setup
- Content Writing
- Search Engine Optimization
- Email Marketing
- Social Media Optimization and Marketing
- E Commerce Optimization and Marketing
- Online Ads like Google Ads, Facebook Ads, and Other Media buying
- Affiliate Marketing
- Google AdSense
- Freelancing and Project Handling
- Conversion Rate Optimization
- Digital Marketing Strategy
Some digital marketing institute offers 40 modules, some offers 70 modules some offers 100 modules. So it is basically only sales pitch so that a person will think about number of modules although they are all proving the same content or sometime less but not more.
Because in when any new platform will introduce then only people will learn and can see the marketing opportunity. In short tentative time duration of the digital marketing course is around 3 months to 6 months.
What I will Learn in Digital Marketing Course?
I hope you got the question’s answer in above question. But always check the detailed course curriculum, so that you will get better idea. Also during your counselling ask from your counselor where a particular module you will use?
Don’t go in the number of modules, but try to find what exactly you will learn. In current marketing scenario, maximum jobs available in SEO (Search Engine Optimization), Social Media Channel Handling, Google Ads and Email Marketing at the fresher level.
Good Institutes
It also depends upon to the location. from where you belongs. Good institute not defines by the marketing.
But some relevant factors I would suggest you about a Good Digital Marketing Institute in your area.
Ratings and Reviews
Offering (Check it should be feasible, don’t judge from the price)
Check Trainer’s Profile (Experience and Qualification) Check LinkedIn Profile.
Fees (Don’t take decision on the basis of Less and higher fees)
We can not share exact information about any Institute but above factors will help you out to find the better institute as per your budget and convenience.
How do I Earn Money by using Digital Marketing?
There are many ways to earn money from the digital marketing. So it depends upon who wants to earn and how much? So if you are a working professional, you can earn from your spare time.
I would suggest you can start Affiliate Marketing, Google Adsense, or Social media Page Handling etc. If you are business owner, you can start using digital marketing tools. For that you have to learn digital marketing Being a homemaker, possibly you have sufficient time to explore digital marketing.
You can write some good content on particular topic, handle social media channels, Affiliate Marketing etc. You have to focus on digital marketing completely. When you will devote your time to learn and execute digital marketing, be sure you will experience lot.
Should Business Owners Learn Digital Marketing?
Yes! without any doubt, you should join digital marketing. Because additional knowledge helps. Number of things you only can handle, for some small things you will not required a dedicated manpower.
But, if you don’t have time to indulge in to the marketing, you will hire a digital marketing expert. In that case you have to know what task should be assigned, and after completing the task what you have to check?
So in both scenarios you should have good knowledge of digital marketing.
What is the Salary in Digital Marketing?
Salary depends upon not only on subject skills, but it also depends upon the personality of the person. In my sessions, interns asked, Sir what will be the salary after completing this course.
So deeply, if you think you will get your answer. First of all, Salary depends upon many factors some factors are as below;
- Freshers or Work Experience
- Additional Skills
- Communication Skills
- The urgency of employer or employee
- Industry Standards
- According to the Places – Like in Metro cities you will get good salary in comparison of tier 2 or tier 3 cities
- Depends upon the Project basis.
And number of other factors. But if in figures, you may offer salary as below;
- Digital Marketing Fresher or Executive Level: INR. 8,000 – INR. 20,000 per month
- Digital Marketing Experience (1 Years – 3 Years) – INR. 15,000 – INR. 30,000 per month
- Experience Person (4 Years – 8 Years) – INR. 25,000 – INR. 70,000 per month
- More than 10 Years of Experience – INR. 1 Lakh – 3 Lakhs per month
In details if you would like to know, go to your LinkedIn account and check Job section. There many companies has posted jobs with Salary.
So hope you got your basic answers. In case if you would like to know more about this course, you can fill the form or call us.
