Content, in any form, has been a driving force for garnering profits for almost every kind of industry. Especially the textual content has always been at the center-stage of drawing more traffic and potential customers to a business.
Companies, irrespective of their origin, scale, and nature, continuously require content writers to manage a part of their branding strategy. Regarding brand management, copywriting is equally important as a highly specialized skill. Often, content writing and copywriting are muddled under one umbrella.
But practically, they have stark differences between them. In order to know what points they differ, it is judicious to get accustomed to their core definition and salient features. The knowledge will help you to form more precise ideas.
What is Content Writing?
Content writing is principally focused on creating rich content that is informative or educative, primarily an explanatory. As an aspiring or young content writing professional, you need to grasp the various channels of content writing, comprising marketing roadmap of a company, an individual, an initiative, or a brand.
Blogs, websites, product descriptions, manuals, social media posts, etc. require fresh and updated content to increase the customer base for the concerned entity, besides retaining old customers. The space for digital content writing is continuously expanding at an accelerated rate.
However, even in these modern days, content writing is equally significant in the non-digital sphere, like that in print formats. Magazines, tabloids, administrative bulletins require the content regularly.
How to Start a Content Writing Career?
A question that might be hovering in your mind is the specific set of measures that you need to take for kick-starting your content writing career.
There are some prominent steps to follow in this context. You can either focus on anyone or optimally mix a few measures to create a suitable bundle, fuelling your aspirations.
Reading and More Reading: Don’t get stunned by this step. Rigorous reading precedes writing. You must go through various digital platforms and hard copies of print media to become aware of the dynamics of content writing.
From blogs, articles, newsletters to service descriptions, you will be able to gather more information about the typical structures and appealing tones of a wide range of content categories via thorough reading.
Freelance Content Writing: Freelance writing is one of the most lucrative avenues that you can comfortably explore to accomplish your goals in the field of content writing. There are freelancing platforms where you can register yourself as a service provider.
Availing different types of projects becomes more comfortable in this way. You are also able to enrich your profile considerably.
Creating a Network: Efficient networking always works in your favor if you want to make big as a rookie content writer. As your contacts become more robust, you gain a position to grab promising projects that do a lot of good for your career.
Talk to people, be more interactive, and share your constructive opinions in various forums to make a positive impact. Landing with a job in the content marketing field is also possible with this measure.
Making Your Presence Felt: One of the effective strategies is becoming functionally active on social media. It will help you to know influential people. You will also gain expertise in content dynamics related to a string of brand categories.
Share your thoughts with insights. You can comment on what people have said about a company, trend, phenomenon, or a piece of news. All these activities will hone your content writing skills.
Getting Certified: An intelligent measure to take is getting a certification on content writing from a reputed agency. You need to surf through the available options and select what suits you the best.
A certification may bear some expenses or may even be free of cost. A top-rated course will equip you with both rudimentary and advanced skills you require to excel as a content writer.
Blogging: is an excellent, traditional way to tread the path of content writing. You may stress on a broad category of content such as travelogues or mix it up a bit, such as writing on various tech-related retail products, besides branding reviews.
The activity will not only sharpen your expertise but also attract the attention of veterans in the field. It will provide the required impetus to your career.
Internships: As a novice in the sphere of content writing, getting an internship, to begin with, is recommended, too. You will gain a fundamental knowledge of creating content in various mediums and form some critical ideas about the industry.
Problems You will Face in Content Marketing!
It is better to know about some glaring yet manageable problems you may face or will face in content marketing, as bulleted by following points;
- Creating a customer-centric content strategy map is not always simple
- Working in a multidisciplinary environment of a typical company
- Tackling the budget constraints on specific projects
- Managing a sudden spurt in content volume without compromising on quality
- Aligning the content with other marketing tools and resources, optimally
Scope of Content Marketing
There is a massive scope of content marketing across various sectors. You can get a job as a;
- Content Writer
- Copywriter
- Content strategist
- Content specialist
- Journalist
- Editor
- Content marketer
- SEO expert
- Content analyst
- Brand strategist
What is copywriting?
As has already been mentioned previously, there is a noticeable difference between content writing and copywriting. Copywriting has a significant focus on being persuasive.
The target customers are persuaded for a call-to-action in relation to selling a product or service. Digitals ads, print ads, e-mails, etc. entail copywriting specialization.
Scope of Copywriting
As a copywriter, you have a significant scope of growth in the industry. You will get opportunities in the marketing division of a company, or become involved with the sales department. Copywriters also play integral parts in designing and implementing brand strategies.
How to Become a Copywriter?
Enrolling yourself in a copywriting course and getting certified is a simple way to become a copywriter. You can also seek tutelage under a mentor. Getting an internship is another effective method.
Some best examples of copywriting
You can get some incredibly persuasive examples of copywriting by reading the case studies of auto giants Rolls Royce and Volkswagen, Pharma brand Ricola, apparel company Hiut Denim and many more.
Research on both
As an interested person, it is judicious to research on both fields of content writing and copywriting (arguably a sub-genre of content writing), and take bold strides for professional growth.
